How do you manage SEO projects effectively? Montse Cano joins the SEO Rant Podcast to share her best tips and overall outlook on staying organized when managing an SEO campaign:
Why SEOs need to learn how to be organized
What it means to run an organized SEO project
The importance of setting expectations & how being organized plays into that
How to Succeed Managing SEO Projects: Episode Synopsis
Managing SEO projects is never easy, but it can be especially hard when you're managing multiple projects with multiple clients who are all using multiple platforms to run their projects. To make matters worse, and as Montse points out, there are so many moving parts that you are trying to exert some semblance of control over. It's moments like this that being well-organized is a powerful ally to your ability to do good SEO.
Contrary to popular belief, Montse doesn't advocate for one specific system over another. Rather, you need some sort of system to ensure things don't fall through the cracks. How you construct that system really needs to work for you as an individual. (Personally, I like hand-written weekly lists - isn't that weird?).
To that, it's important to set boundaries for yourself. Layout a time for a project. Specifically, create a plan as to when certain tasks need to be handled and in what order. This is really important in cases where there are dependencies. You can't start the content creation process (or the content team can't) until the keyword research is done. Setting your SEO tasks up on a timeline will prevent those dependent on you from being stuck (and frustrated).
To do this effectively you need to think about the future. You need to be able to think about what new tasks will arise as you complete various SEO tasks and factor that into the project timeline you create for yourself.
Getting your timeline right can also help you bring the right people into the fold at the right time. Part of getting buy-in from other team members or marketing divisions is securing their involvement and buy-in early on. If you don't map the project out well enough chances are you will miss an opportunity to bring in external people early enough. This can impact their buy-in and this can impact the success of the SEO project.
Lastly, being organized and planning ahead will help you set the right expectations. If you have a project planned out well, it's easier to have a vision of what success means, what that success entails, and how long it will take.
The moral of the story is, being well-organized is an SEO virtue!
For more of the SEO Rant Podcast check out our previous episode on creating content with purpose